7 Things You Can Do Right Now To Increase The Number of Subscribers on Your Ezine or Newletter List and 10 Ways to Keep Them On Your List.
                                         By Sandi Hunter

1. Make the most of FREE Promotion Sites! There are lost of places on the
web where you can list and promote your ezine free, one example
is John Labowitz' listing at
http://www.meer.net/~johnl/e-zine-list/submit.html

2. If you are a Worldprofit customer you can add your ezine at no cost,
to the directory listing at
http://www.worldprofit.com/ezines/listezines.htm

3. Every email you send out should include a Signature File. You can
customize this Signature File using the options in your email program
to include your web site address, contact information, and the fact
that you offer a free newsletter detailing briefly how people will
benefit by receiving it.

4. Get as much exposure for your newsletter as you can by placing the
subscribe area for your ezine throughout your site. Place it in a very
prominent position on your web site, close to the top of the page is
most effective. Repetition in the web site will help increase your
subscriber list.

5. On your business cards always include not only your URL
(web site address) but also give a reason for people to visit
your site by promoting that they can get a free ezine just for
visiting your web site.

6. When dealing with customers and prospects by phone, email, and
in person ask if they'd like to receive your free newsletter and
then tell them how to get it. If they give you express permission
to add their email address to your list then do so but always remember
to give people a choice, don't automatically add them as this would be
spam. Spam is sending Unsolicited Commercial Email to people.


7. Run ad swaps with other ezine publishers you know. Here is how to do
this, tell them you will run a 35 word ad in your ezine promoting their
site or ezine if they will do the same for you. Both of you then benefit
from their readership.

Now, that you have some ways to build up your subscriber base, let's look
at some ways to keep subscribers on your ezine list.

Rule # 1 - Don't send junk! Send information that will benefit the viewer
and that they will want to continue to receive. If your ezine is about how
to improve your health make sure that you are providing that to your
readers. If your newsletter is about increasing site traffic, make sure you
offer that. If you send information that is of little value, that is not of
benefit and is readily available in other places, people will no longer
want to receive your ezine.

Rule # 2 - Create excitement and keep reader interest. Here' one idea on
how to do this. Run a series of articles, where you run Part 1 today,
Part 2 next week, Part 3 the following week etc. If the information is of
good value people will watch for the next issue so they can get the next
part of the series. Always state, "Next week we will be looking at 10 things
you can do for FREE to increase your ranking at search engines - you won't want to miss this
critical information!

Rule # 3 - Always honor remove requests promptly! Make removal instructions very
clear and easy to follow unless you like getting hate mail. Don't get
frustrated if people ask to be removed it may have less to do with your
ezine and more to do with them. Some people change email addresses, they
get too much email and are trying to reduce the volume etc. The bottom line
is that for every removal you should get some new subscribers if you are
following my suggestions.

Rule # 4 - If you are using an automated mail program like a listserve to
send out your ezine, it will likely have a removal message that you can
customize. Within this message, you should state something like this as an
effort to remind people of what they will miss out on by unsubscribing.

"We have received and honored your request for Removal from the Traffic Tips
Newsletter. However you should know that you will be missing out on ways to
increase your traffic, increase your ranking at search engines, how to
create banners that get 50% more clicks, how to double your newsletter list
subscribers and more. If you wish to change your mind please go to
http://www.worldprofit.com/ezines and you can add your address again or
leave at any time! "

Rule # 5 - NEVER add email addresses to your newsletter list unless they
have specifically told you they would like to receive it, to avoid
problems it is often best to tell people the address to go to to subscribe
so there is no confusion. Ezines and newsletters are a voluntary service
you are offering and spam is never a solution for increasing the size of
your subscriber list.

Rule # 6 - Make offers to your readers to build in exclusivity. Similar to
frequent buyer programs or buyer loyalty programs, make sure your subscribers
get some perks for being on your mailing list. M,ake them aware first of
new products, special introductory offers, etc. Unlike print advertising
where it is very difficult and often expensive to test offers, you can do
this quickly and easily be email. Write an offer, make it available for a
limited time. Do this, get this now to motivate action. If you don't get
a good response, rewrite the offer, strengthen it, change it, polish it
so it is more appealing, run the offer again in your ezine and wait for the result.

Rule # 7 - Keep your content fresh! There are tens of thousands of articles
on the web by authors that are most willing to let you reprint them
provided they are given credit. Always ask permission before reprinting.
Consider too, writing your own articles. If you are a physician who's
specialty is holistic health care, share your knowledge, it adds to your
credibility, helps your readers, and will be free promotion for your own
business. If you know other physicians or health care providers who have
similar information to share ask them if they would like to be a guest
author! If you'd like to run some of my articles and those of my
colleagues, email, mailto:sandi@worldprofit.com

Rule # 8 - Organize your ezine in a manner that allows readers to parse the
information. Remember that people often get volumes of information by
email, if you overwhelm them, and pack to much information in that can not
be absorbed, readers may pass on continuing to receive your publication.
Instead, focus on one or two topics per issue, make a few offers, run some
ads, promotion for your own business and services etc. But keep it neat,
simple, and easy to read. Make sure your contact information, web site
address is easy to find.

Rule # 9 - Subscribe to other popular ezines to see how they structure
their ezine, the kind of content they send, and analyze what you like about
them and what you don't like. If there are ezines that you like to receive
ask yourself why you like to receive them. Consider how you may use similar
ideas within your own publication.

Rule # 10 - Have fun writing your ezine! Afterall you are a publisher now
reaching out to other countries all over the world! Keep your newsletter fun,
informative and helpful and your readers will appreciate your enthusiasm often
moving from being a reader to a lifetime customer. Add your own personality and pizazz!

About the Author: Sandi Hunter, is the Director of Web Site Development for
Worldprofit at http://www.worldprofit.com
Get "DesignProfit" a weekly ezine devoted to helping you create a
profitable web site based on proven marketing strategies. Subscribe
FREE at http://www.worldprofit.com/ezines

Thanks Susie and Otto Collins

 This site features New Age Marketing Advertising and Promotion Tips, Ideas and Strategies For Metaphysicians, Healers, Astrologers Chiropractors, Reiki Practitioners, Psychics, Massage Therapists, New Age Retailers, Metaphysical Authors, Yoga Teachers, Metaphysical Product Wholesalers, and Holistic Health Care Practitioners everywhere who want to make a bigger difference in the world.

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